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Celebrating 50 Years of
Founded in 1969, Little Tikes has been a firm family favourite through the generations. As 2019 marks the celebration of 50 years of play, let’s take a journey through the years to see how far we’ve come…
Little Tikes is introduced to the toy industry and quickly establishes itself as a brand that will be around for generations. With the tagline ‘toys that last’, it’s a value that has stuck with the brand through the ages.
Paving the way to becoming a market leader in the ride-on sector – Ollie becomes an icon of the 1970s.
Toys that last!
A new logo is introduced with soft rounded edges to reflect the brand’s commitment to safe and fun toys for growing children.
Cozy Coupe® Car is designed by former Chrysler designer, Jim Mariol. The very first Cozy Coupe® was born in Hudson, Ohio, and rolled off the assembly line weighing 19lbs 12oz and measuring 2.6 feet tall. In the same year, the Turtle Sandbox was introduced to the family and reinvented traditional wooden sandboxes into bright and bold toys for children – bursting with personality.
My First Slide is designed to introduce younger ones to sliding fun! Wide steps and handrails help with those developing motor skills.
Outdoor play is revolutionised thanks to the Activity Gym – it was the first outdoor play set to be constructed without use of any standard hardware!
Another year and another icon is born… Our Rocking Horse becomes loved by children across the globe thanks to its contemporary styling.
The Cozy Coupe® is named best-selling car in America! Did you know that it’s also the UK’s best-selling car, beating the Ford Fiesta into top spot?
Little Tikes introduces the first soft ride-on toy called the Soft Pony.
The Little Tikes Playground is introduced and becomes the epitome of outdoor play with four levels of groundbreaking fun and widely desired colours.
The year of the Big Car Carrier – an icon today that inspires little imaginations and is a big hit for creative play.
A huge first for Little Tikes, the Easy Score Basketball Set adjusts to growing toddlers.
Cozy Coupe® is redesigned for a more sturdy and enjoyable ride, significantly altering the look from the original slimmer roof poles.
The innovative Discover Sounds product line is launched and combines electronic sounds with fundamental cognitive play.
Cozy Coupe® is still king of the road with over 10 million cars sold worldwide.
Isaac Larian adds Little Tikes to the MGA Entertainment family.
Happy 30th birthday Cozy Coupe®! With a Lifetime Achievement Award to celebrate, our much-loved car is given a face lift with cartoon eyes and a friendly smile. In this year, several new versions were also produced including the Princess Edition, Fire Truck and the Cozy Coupe® Cab.
The Gas ‘n Go Mower is introduced to excitable kiddies so they can keep the grass around their playhouse looking trim!
The Cozy Truck is introduced and wins an award for Top 10 Best Toys. Little Tikes also becomes proud sponsor of Tour de Turtles in partnership with Sea Turtles Conservancy to help raise awareness about worldwide threats to sea turtles and encourage positive stewardship of ocean and coastal habitats.
Loved by children! The 3-in-1 Activity Walker is introduced, helping little ones find their feet and take those much-anticipated first steps!
The Fountain Factory is introduced and goes on to become the UK’s number one water table! It combines STEM learning and group play, developing those vital social skills.
As part of the award-winning STEM Jr. range, the Wonder Lab Centre is introduced and named top learning toy in 2018.
Celebrating 50 years of playing big! In 2019, we’re affirming the important relationship between parent, grandparent, aunt, uncle, guardian and child and continue to pave the way in encouraging adults and children to be active and playful through discovery …. together! Here’s to another 50 years of thinking and playing big!
MGA Entertainment (Netherlands) B.V.
2406 XG Alphen aan den Rijn
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