PRIVACY NOTICE FOR LITTLE TIKES – PARENTS/CARERS
We are committed to protecting and respecting your privacy and safeguarding any personal data that you give to us. We are transparent about the processing of your personal data and this notice sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.
We are a controller under the GDPR.
Who we are:
MGA Entertainment (Netherlands) B.V. Baronie 68, 2404 XG Alphen aan den Rijn.
What personal data do we collect about you?
How will we use that personal data?
What is our legal basis for processing your data?
When you browse our website, we will collect data from your device. Some of this data we will collect as it is essential for the website to work. The other data we will only collect when you consent to our use of cookies.
Data that is essential for our website to work:
- We collect your IP address to deliver the appropriate font on the website.
Data that we collect with your consent:
- IP address
- Pages visited
- Date and time stamps of your visit
- Operating system
- Information on user demographics, such as age, gender and interests
- Video engagement on YouTube
- Local storage on your device
- Information to distinguish users
- Information about a user’s activities over time and across third-party websites or other online services
Who do we share your personal data with?
We share your IP address and page browsing with Google Analytics and Hatch if you agree to this.
Do we transfer your personal data outside of the EU?
Our head office is in the United States so we need to transfer your data there. This is a legitimate interest for us because we are an international business. We use the EU Commission’s Standard Contractual Clauses as the data safeguard.
How long do we keep your personal data for?
We keep your information for 12 months unless you ask for us to delete it, which we will.
Do we use any automated decision making?
We do not use any automated decision making.
Your rights as a data subject
Rights in respect of our processing of your personal data which are:
- To access to your personal data and information about our processing of it. You also have the right to request a copy of your personal data (but we may need to remove information about other people).
- To rectify incorrect personal data that we are processing.
- To request that we erase your personal data if:
- we no longer need it;
- if we are processing your personal data by consent and you withdraw that consent;
- if we no longer have a legitimate ground to process your personal data; or
- we are processing your personal data unlawfully
- To object to our processing if it is by legitimate interest.
- To restrict our processing if it was by legitimate interest.
- To request that your personal data be transferred from us to another company if we were processing your data under a contract or with your consent and the processing is carried out automated means.
If you want to exercise any of these rights, please contact us.
You have the right to complaint to the supervisory authority in the Netherlands or the authority in your country.
The Dutch Personal Data Authority:
Phone: (+31) – (0)88 – 1805 250
Hoge Nieuwstraat 8
2514 EL The Hague
PO Box 93374
2509 Aj The Hague